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Task-based versus Relationship-based cultures

Hello, this is Cynthia from the think-team.


In this blog, I want to share a little bit from a book that I have been reading along with a pile of journals for PhD. This book is written by Erin Meyer as I have already shared in my previous blogs (e.g., Definition of Trust at Workplace, Cultural Relativity)

This book helps me to understand better how a working relationship is established at the workplace, especially with an international setting like su-re.co.


Other than doing research, I am also responsible to manage a monthly giftmaker evaluation that every gift maker should give their feedback regarding su-re.co's system, based on seven virtues: Responsibility, Achievement, Style, Clarity, Variation, Buddy, and Contribution (see: Reflection of 2020).


For the last 3 months, I noticed that the virtue of buddy becomes important. Some gift makers are really curious about other gift makers' stories more than task progress. This is because su-re.co has applied to work remotely since 2020 in which we have to streamline our meeting time due to online meeting fatigue.




Thanks to Erin's book, I figured why sharing activities professionally is not enough these days. One of the reasons could be Asian countries like Indonesia and Japan are the countries with more relationship-based culture. Erin introduced two types of culture in business relationship based on the trust (I shared a little bit here Definition of Trust at Workplace)







So, the bond among the members may grow when we share meals, coffee drinks, or light conversation. I guess the pandemic situation enforces us to move towards a more task-based culture that makes some gift makers feel how buddy becomes more important these days. Then, more creative and personal interaction should be conducted along with the continuous business meetings. Hopefully, this pandemic situation gets better soon.


Thank you for reading!

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