Hello, this is Cynthia from Think-team!
I want to continue sharing my reading on a book that I have been reading to learn organization culture written by Erin Meyer. One of the highlights is talking about trust within an organization. When you are asked how you trust your parents, your spouse, or your siblings compared with the business partner, a client, or supplier, you might feel the trust you consider from one person is different from another.
According to Erin Meyer, she suggested two simple types of trust: cognitive trust and affective trust. Cognitive trust is based on the confidence you build from the other’s performance, such as accomplishments, skills, and reliability. Hence, such trust is usually built through business interactions. This kind of trust comes from the head in general. On the other hand, affective trust grows from empathy, emotional connection, or friendship. Some event examples of how affective trust can be built through laugh together, relax together or communicate at a personal level. According to the author, this trust comes from the heart.
This definition of trust raised my realization of how trust in a company should be cognitive trust or based on performance. The trust that Erin shared in her book made me realized the importance of evaluation. Therefore, we at su-re.co aims to design an evaluation to optimize the dynamics among gift makers according to our culture and outcome so that we can learn space to improve until individual level.
Thank you for reading my blog! See you on the next blog 😉