su-re.community : Surplus

Updated: Mar 29

Hi! Okta from Business Team is here! 🙋🏽‍♀️

I'm going to introduce you to another member of our su-re.community, Surplus. Surplus is a start-up company that creates a mobile app that can enable customers to buy safe & edible overstock products from restaurants, hotels, farms, bakeries, cafes, supermarkets, etc., at specific times with 50% off (clearance or closing-hour discounts). For the user, the app is an easy way to eat great food while saving money and the environment. For F&B business owners, It's an opportunity to reach new customers, earn extra income and reduce disposal costs. It’s a win-win solution.

According to FAO Indonesia, 13 million metric tons of food is wasted every year in Indonesia. That amount of food was enough to feed 11% of Indonesia's population of around 28 million people annually, similar to the number of poor people in Indonesia. Hotels, restaurants, caterers, supermarkets, retailers, and people who don’t finish their food are the big contributors to food waste. Thus, Surplus is trying to solve the food waste problem particularly in the F&B industries, driven by their mission to support Sustainable Development Goals no.2 Zero Hunger, no.12 Sustainable Consumption and Production, and no.13 Climate Action. Isn't it awesome? Let's get to know them better through my QnA with Alya, a social media & community manager at Surplus Indonesia 😊


Surplus Indonesia


Who are your audiences (target)?

Our target market is an eco-conscious consumer who has concerns about the environmental impact of food waste and a price-conscious consumer who has a limited budget for buying meals. We are currently operating in 7 cities including Jabodetabek area, Bandung City, and Jogja. Hopefully, we can spread our mission to other cities in Indonesia soon.


What is the approaching method that you implement to deliver your cause & campaign in society?

We always put forward our company’s value to implement Zero Food Waste movement in Indonesia. What we want first is to raise people’s awareness regarding the food waste issue through our educational content on our social media including Instagram, Youtube, Linkedin, Twitter. Also, we are growing Surplus Community that take actions to educate people through digital campaign via several channels as following social media, webinar, podcast, video, etc and offline campaign through food rescue program and charity program as one download means 50gr rice donated to those in needs through Surplus community


What makes your organization unique from other local communities?

Our company's main goal is to make an impact on the social and environment through SDGs that we support. It’s not just for profit, but how we can contribute to sustainable development in Indonesia especially to answer the question i.e., how can we sustainably feed a hundred million people at the same time every day in the coming years if Indonesia still becomes the world's second-largest food waster.


What was the most unforgettable experience in your organization?

We really appreciate our customers that always support our movement, even though we have been through massive rejection from F&B owners who still don’t think the overstock product that they've thrown out was such a loss financially and can harm the environment. Also, as long as there’s no regulation from the government regarding food waste management in F&B sector i.e., the fines/penalty for the business owner that generates many food wastes per week, the lack of awareness will always be our challenge.


What is your organization’s big plan for the next 5 years?

In the next 5 years, hopefully, we can reduce the food waste & food loss by around 10% in Indonesia. Also, we wish our Surplus community can grow bigger with more than 10,000 youth joining our movement to fight the food waste & food loss issue in Indonesia. Last but not least, hopefully, we can expand our app to many cities in Indonesia so, many business owners especially UMKM could go green in 2025 #fingercrossed

What do you think about our previous collaboration together?

Surplus Community has collaborated with su-re.co through IG Live talk show to discuss the correlation between Agriculture and Climate Change in October 2020. We are really interested in su-re.co because they are really committed to the sustainable development of local farmers. Looking forward to collaborating again in the future!

Live Instagram "How Local Agriculture Can Fight The Climate Crisis?"


What do you want to say for people who read this blog?

The food waste problem has to be everyone’s concern because the food that you haven’t finished on your lunch can give a significantly bad impact on our environment in the near future. It’s so ironic when many people have so much food but they’re throwing it away, meanwhile many people are still suffering from hunger. Every stakeholder must take action on these problems, and it must start from yourself. You can start from finishing your food, buy meals only what you need, recook your leftovers, learn to compost, give your excess food to people in need around you, and support the communities that have zero food waste movement by telling this information to your family and friends. You can download Surplus app on Google Play and App Store and get to know more about Surplus on Instagram @surplusindonesia and @komunitas.surplus.


If you want to collaborate with us, please kindly send email to info@su-re.co and check all the things we make here. Thank you so much & see you next week!😉👋🏾

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