Hello, Okta's here. I'm from business team đđ˝ââď¸.
Do you know that "Okta" means 8? In this blog, I will tell you 8 simple steps to conduct online eventđ
You can see in our website that we have been conducting a lot of online event since last year. The benefits we got from conducting event are we build a strong networking group with local communities, our exposure is increasing, all social media and website engagement are getting high and more people come to support on what we do. Every steps here may vary depends on the event theme, communities, and organizations, these can be examples as guidance for you.
Step 1, decide a topic
Define your target audiences specifically, this is useful to consider which topic that you will bring up on the event.
A tool for brainstorming ideas is here which shows the questions people most frequently ask through search engines.
Step 2, choose the format of your online event
These are some common format : talk show, webinar, live streaming, workshop or panel discussion.
Step 3, create the event content
It could be as simple as writing down a list of guiding questions that you will discuss.
Next, make a TOR (Terms of references) consists of this outline:
Background
Aim/Goals
Event details (topic, date, time, speakers)
Technical Guidance
Rundown
Don't forget to prepare registration link, publication, moderator and speakers presentation, etc.
Step 4, pick a platform
Factors to consider while choosing a platform are :
Number of participants it can accommodate
The ability to change between speakers easily
Ability for participants to ask questions
Screen sharing functionality
Slide sharing functionality
Recording functionality
Cost
You can click here to read the comparison explanation about each type of platform.
Step 5, promote the online event!
For free event, aim to sign up more people than the minimum we need. Collaborate with external partners to promote your event in social media. Paid promote in Facebook Manager also beneficial.
Step 6, run your online event
Rehearsal is a must!. Don't forget to give a feedback survey to the participants after your event .
Step 7, analyze your data
You can analyze the list of participants or questions that had been asked for the next event in the future.
Step 8, always follow up!
Sending an e-mail with CTA (call to action) to engage and maintain your relationship with your audiences.
Simple, right? Now, everyone can conduct their own online event! Anyway, su-re.co is very open for collaboration opportunity. Please contact info@su-re.co for any inquiries. You also can check our products in shop. Thank you and see you in the next blog!đđđž