[vision] How to shape a vision explained by Prof Roberto Verganti


Sometimes ago, I wrote how to share a vision which is "the future we should have". Prof. Roberto Verganti explains the vision as the source of fascination for people, and it takes time to make such a vision in his book "Overcrowded" . Sometimes we speak of a vision as a far-reaching challenge involving people from all over the world. Elon Musk's passion for the rocket business, for example, made people watchhis new rocket launching show, although you will neither buy the rocket nor use his service to go to Mars. Also, vision is an attitude and a desire to show a familiar world from a new angle. It is a motive that keeps several people looking in roughly the same direction, without necessarily indicating an exact destination. Prof. Verganti describes the process as deepening down the target point to which make us intuitively feeling ourself heading, within a horizontal vision of about 30-40 degrees below. You should gradually move under the surface of the water while repeating the process of conceptualizing your vision and judging whether it is good or bad. If you just dig straight down vertically, you'll end up in the ditch. At first, the new vision is blurred and ambiguous. There is only a "sense of direction", but no clear idea of its value or significance. For others, of course, but even for oneself. When I stopped being an expert on a Japanese government project and thought about what to do next, or when I thought about studying the environment in the Australian desert, it was the same: there was only direction.


Claude Monet mentioned the impressionism did not come under instantaneous inspiration but developed under a gradual sculptural process as the exchange of ideas amongst his fellows in Guerbois Cafe of Paris: "Nothing could be more interesting than these causeries with their perpetual clash of opinions. They kept our wits sharpened; they encouraged us with stores of enthusiasm that for weeks and weeks kept us up, until the final shaping of the idea was accomplished."




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