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Stretch Objective, A Foundational Block in OKRs

Hi, Okta from Business team is here 🙋‍♀️

You may know that OKR consists of 2 components, the Objective and the Key Result.

  • Objective: the direction we want to go

  • Key Result: the progress measurement

As I'm still learning about OKR, after reading our CEO's blog here, then a question popped in my head, how optimistic should our OKRs be?

The OKR's basic rule is that if we always reach 100% then they are not optimistic enough. Optimistic objectives are important and Google’s “Ten things we know to be true” describe them directly:

Optimistic objectives are also called stretch objectives. Let me explain to you what stretch objectives mean with an analogy of doing yoga. While you are doing yoga for the first time, it feels very uncomfortable, even a bit painful.

  • Yoga may be uncomfortable for beginners, you have to stretch your body but will make you feel light afterward.

  • In order to maintain a great range of movement, you must consistently stretch and train your body's flexibility. You have to try to reach a place that you know you can’t reach.

  • After doing it regularly, you may reach farther than you could if you haven’t been doing yoga. You can reach part of your body that you couldn’t reach before.

  • Although yoga will make you a bit uncomfortable at the first level, you shouldn’t strain your body muscle. You have to take your time and focus on 1% improvement.

You can read our Giftmaker's blog, Maya, who does Aerial Yoga here.

How this applies to create our Objectives? When you think about my analogy, you can say those stretch objectives are objectives that:

  • Make you stretch outside your comfort zone

  • Make you go after goals that you think you can’t reach yet for now

  • Make you achieve something that you couldn’t do before

  • Should be hard but won't make you feel demotivated

Objectives are optimistic and should feel somewhat uncomfortable. Tell me in the comment section one of your personal stretch objectives ;)

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4 comentários

Dr Takeshi Takama (CEO)
Dr Takeshi Takama (CEO)
18 de ago. de 2021

One of first stretched objectives was winning a running competition at my high school. Actually, I won one of them after I ran everyday. This changed my life completely.


Fabian Peri Wiropranoto
Fabian Peri Wiropranoto
13 de ago. de 2021

I think Indri's comment is very solid, to be in-between overly optimistic and pessimistic is difficult. But I guess it isn't really pessimistic as long as you believe you can stretch. So to me, that's literally any of my passion projects. I stretch a cm everyday for all of my skills, hoping that I will be great at all of them


Shadrina Ramadhani
Shadrina Ramadhani
13 de ago. de 2021

Maybe I have one objective in life that I'm still actively pursuing, like working and improving my knowledge of climate change through working at a research center/ NGO.


11 de ago. de 2021

It's difficult to define the objective that is not too optimistic and not too pessimistic. Personally, I had an objective to get scholarship to study abroad when I was in Junior High School. I achieved it after 11 years. But I don't know whether it was too optimistic or pessimistic at that time

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